With European contact, the consequences of imbibing intensified. In traditional practice, abstinence from alcohol for days both preceding and following a ceremony was required to participate - it was a frowned-upon substance. Cherokee Council House imageĪnti-alcohol sentiment is strong in Cherokee, for reasons both religious and cultural. Jatanna Feather, a tribal member who spearheaded a petition opposed to the brewery’s naming choices, addresses Tribal Council. In a divided vote Thursday, March 2, the Cherokee Tribal Council appropriated $275,000 to… Since launching the petition a month ago, she’s gathered 653 signatures, Feather told Council. “When this company announced their company name and product names, I felt the need to address the issue.” “My intent for submitting this resolution and creating this petition to change the name is to address the outcry from people regarding the use of sacred names and culturally relevant images by the 7 Clans Brewing Company,” Feather told Tribal Council. Prolonged uproar over names at a new brewery owned by a pair of enrolled members - the company is called 7 Clans Brewing, and its debut beer was the MotherTown Blonde Ale - prompted tribal members Jatanna Feather and Leah Wolfe to start a petition asking that the names be changed, also submitting a resolution to Tribal Council seeking for the tribe to “disassociate all business with the 7 Clans brewery brand and product that uses the Cherokee culture, heritage, history and names, as it is not honorable for our ancestors who are buried at Kituwah and those who have suffered or lost their lives at the hands of alcohol abuse.”
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